Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses' overall inbound strategy. Emails are delivered extremely fast when compared to traditional post. Emails can be sent 24 hours a day, 365 days a year. Webmail means emails can be sent and received from any computer, anywhere in the world, that has an internet connection . The technology is improving in way of communication and has come up with computer which can be used to send emails. E mail has become popular by its essential use which is more reliable in our time.
Top 15 Benefits of Email Marketing For Businesses
Let’s have a look at some of the benefits of email marketing in 2022 and how it helps businesses.
1. Personalization and Targeted Content
Email marketing involves segmenting your target audience based on their likes and preferences to share personalized content with them. This makes them feel valued and important through personalized subject content like subject lines.
2. Builds Trust
Many people trust email messages over SMS or social media. Hence, message shared through emails builds a brand’s credibility and trust.
3. Brand Awareness
Through email marketing, one can easily brand emails. By consistently blasting email campaigns, you will ensure that after a point users will start recognizing your brand and anticipating emails.
4. Increased Conversions
Through email marketing, you will be able to increase your conversion rate. Over 65% of email users have shared that they have made a purchase through email through their phones or desktop as they found that the message was compelling.
5. Helps to Build a Relationship with Customers
In time, you will be able to build strong bonds with your customers through email marketing. For example, offering a small birthday discount to your customer through email will go a long way.
6. Cost-Effective
The best part about email marketing is its affordability. It will not burn a hole in your pocket. Perfect for small businesses that do not have big budgets like corporate giants, it works well. Since many email marketing tools are free, this makes it a great option for digitally marketing a small business.
7. Redirecting Traffic to Your Website
By including links in your communication to your website, you will increase the traffic on your website and hence, increase conversions.
8. Become an Expert Brand
A major goal for many businesses is to establish authority in the industry. You want users to look up to your brand as an expert brand. People will automatically sign up for your emails if they perceive you as an expert.
This is where brand perception comes into play and it is about communicating this message through email.
9. New Product Launches
Email marketing is a great way to create hype and excitement around a new product launch. With segmented lists, you can target your communication to the potential buyers to increase conversions as well.
10. Boost Sales
Eventually, the main goal of any business is to increase sales. Redirecting your users to the website where they can make a purchase will boost sales.
11. Reach People Through Multiple Devices
A big advantage of email marketing is that you can reach people on different devices – smartphones, desktops, and tablets. More than 60% of millennials check their emails through their phones thrice a day. This is a booming market for all marketers!
12. Use In-built Templates
Make more use of your time on other tasks with readymade templates offered by many email marketing tools. This makes it easier for small businesses.
13. Measure Results
The best part about email marketing is that with so many email marketing tools available, you can actually measure results in real-time. From how many people opened your email to how many made a conversion – it can all be measured.
14. Feedback & Surveys
Emails are very instrumental in getting feedback and surveys from your customers. This feedback can be used for marketing purposes and also published as testimonials on your website.
15. Faster Results
Like any other marketing campaign, email marketing is trackable and has either chance of striking a chord or not. But with email marketing, a business is bound to get faster results because of two reasons. You are targeting the audience which is already interested in your brand so she/he will act faster to become a customer. This is one of the most effective benefits of email marketing.
Secondly, with emails, the viewer gets notifications because of personalized targeting compared to social media platforms where you have to browse Instagram to get an Ad.
We’ve understood the benefits of email marketing automation such as increased productivity and increased conversions due to the right messages reaching the right people at the right time. Explore the top Email marketing tools available today, to identify which one works best for your brand.
Some additional benefits of email marketing